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Search Engine Marketing-Paid Media

Boost Traffic to Your Website

SEM (Search Engine Marketing) and PPC (Pay-per-Click) campaigns place targeted ads on search engines like Google, Yahoo and Bing. These are used to generate leads and direct traffic to designated landing pages and websites. They appear on relevant searches and showcase and direct consumers to a business’s products, services, and special offers.

As one of only 20 Google Premier SMB Partners worldwide, we can provide full-service Adwords account management—from account setup and activation to ongoing campaign optimization.

Why has SEM options like Pay-per-Click advertising become so popular in recent years?

Everyone is online these days, and smart mobile devices enable people to bring the Internet everywhere. Pay-per-Click advertising puts your company in front of people looking for your products and services, wherever and whenever they happen to need them.

If you’re a plumber we can make sure your Pay-per-Click ads appear when someone is seeking relief from a plumbing emergency. If you’re a locksmith we can ensure that when someone is locked out of their car, your mobile optimized PPC ads and landing page will be just a search and a click away.

Only people who want your services or products will see your ads, which is another benefit to the Pay-per-Click approach. If you’re that plumber then your ads will not appear to someone searching for a new couch. The result is you are not spending money reaching people who are not interested in your products or services, unlike other traditional advertising options.

Here at Central New York Media, we are committed to designing Pay-per-Click campaigns that will ensure the people who want your products or services are quickly pointed towards your business.

Have you tried managing your own Pay-per-Click campaign?

If you have attempted running your own PPC campaign you have probably discovered some unfortunate realities. Running an effective PPC campaign is complex, and things like ad targeting and ad copy are hard to master without a solid knowledge foundation and experience. Even if you do build that foundational understanding, the process of constantly optimizing your Pay-per-Click campaign based on budget and ad performance is practically a full-time commitment.

We employ a large and skilled team of paid media advertising specialists who have extensive experience and your campaign’s best interest at heart. Getting bodies in your door and calls to your phone is why we get up in the morning, and we’ll bring the same dedication to your PPC campaign.

The benefits of an effective Pay-per-Click and SEM strategy:

  • Instant visibility
  • Level playing field
  • Quick lead gen
  • Immediate traffic
  • Targeted visitors
  • Conversion tracking

Central New York Media's expertise includes:

  • Search keyword analysis to evaluate best opportunities
  • Website analysis to measure scoring for effective keywords
  • Ad group and keyword campaign creation
  • Daily campaign monitoring and budget optimization
  • Advanced lead tracking and customer facing online reporting

Contact us or call 607.798.1325 for your free custom consultation today

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