Understand Your CustomersPart of the 5 Steps to Make Your Marketing More Efficient
To better understand how to make your marketing more efficient, and reach your target audience of new prospective customers, it’s a good idea to start by understanding your existing customers.
Look beyond where they live. Dig into what they buy, how much they buy and how often.
Don’t stop there – work to understand the differences between customer subgroups.
You can do this through database analysis, and segmenting by purchase history, as well as applying demographic and psychographic data.
A marketing partner can be a big help in digging into more data about your current customers, lapsed customers and even potential customers. Many media companies and agencies have access to third-party marketing data valuable to this step.
By knowing more about what motivates your customers, you can build a meaningful marketing strategy.
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We combine the resources and reach of a national network, including unmatched customer insights, with the heart and soul of a local partner, including a local optimization team. Contact us or call 607.798.1325 for your free custom consultation today