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Understand Your Customers

Part of the 5 Steps to Make Your Marketing More Efficient Posted on Friday, January 19 in Making Your Marketing WorkBinghamtonElmiraIthacaRegional.

To better understand how to make your marketing more efficient, and reach your target audience of new prospective customers, it’s a good idea to start by understanding your existing customers.

Look beyond where they live. Dig into what they buy, how much they buy and how often.

Don’t stop there – work to understand the differences between customer subgroups.

You can do this through database analysis, and segmenting by purchase history, as well as applying demographic and psychographic data.

A marketing partner can be a big help in digging into more data about your current customers, lapsed customers and even potential customers. Many media companies and agencies have access to third-party marketing data valuable to this step.

By knowing more about what motivates your customers, you can build a meaningful marketing strategy.

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We combine the resources and reach of a national network, including unmatched customer insights, with the heart and soul of a local partner, including a local optimization team. Contact us or call 607.798.1325 for your free custom consultation today

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