Trending Now: Weight Loss CentersA New Revenue Stream – It's Not Where You Think.
The number of adults on a diet has decreased to a 30-year low,i despite the commonness of obesity among adults.
What does this mean for weight loss centers, which have a vested interest in dieting? The answer may not be in attracting more individuals. It may be time to shift focus to influencers rather than end users, specifically, corporate partners and businesses.
Offering weight loss services to employers is a major opportunity: the market for work-site weight loss programs is estimated to be more than $859 million,ii and interest in corporate wellness programs continues to grow.iii The Affordable Care Act is in part responsible for this growth, as businesses look to curb insurance expenses (it should be noted the average medical expense for people who are obese is $1,429 higher than those of normal weight).iv
The active audience you want to target is no longer as straightforward as obese adults – it should include business owners, key decision makers and influencers. Need help uncovering who these new targets are? We have a suite of blue-chip research tools in our sophisticated toolbox to do just that.
Contact us or call 607.798.1325 for your free custom consultation today
I “The 27th Annual Eating Patterns in America Report” The NPD Group 7 Jan 2013
ii “Worksite Weight Loss Programs Market Is Worth $859 Million” Marketdata 6 Jan 2014
iii “Corporate Wellness Industry Revenue to Grow 8.4% Annually” IBISWorld.com 30 Mar 2015
iv Eric A. Finkelstein, Justin G. Trogdon, Joel W. Cohen and William Dietz. “Annual Medical Spending Attributable To Obesity: Payer-And Service-Specific Estimates” Health Affairs 27 Jul 2009