Trending Now: HospitalsImprove Digital Health
The Internet and search have become extremely important tools for patients and doctors in the hospital system. Patients are primarily searching for symptoms and conditions, while doctors are searching for more information on patient conditions and pharmaceutical manufacturers.
Search empowers patients.
More and more patients jump on the Internet at the first sign of a symptom. And because websites are no substitute of a doctor’s care and expertise, many of these patients make appointments with or emergency visits to healthcare facilities. Seventy-seven percent of patients used search terms prior to scheduling an appointment. (i)
Mobile search drives visits and appointments.
The increase in patient searches aside, hospital and doctor research is nothing new. In fact, 84% of patients are using both online and offline sources for hospital research, but patients who used a mobile device to research are more likely to make an appointment. Of patients who used their mobile devices 44% scheduled an appointment. (i)
Patients are prompting doctors to use digital tools.
Physicians are leveraging digital tools more than ever to make clinical and treatment decisions. On average, they’re making as many as six searches a day—often at the behest of their patients. Sixty-eight percent of doctors use a search engine during a consult because a patient seeks more information. (ii)
Perform a digital checkup.
A healthy digital presence will get hospitals and private practices appearing in patient search results, allowing healthcare facilities to reap the benefits of the digital age. But a digital presence can only grow big and strong with a balanced diet, exercise, and discipline. A digital health regime should include:
Websites provide layers of information, allowing patients to thoroughly understand services and treatment options.
Social media accounts are a given, even in the healthcare industry. Patients expect to see hospitals and other facilities on everything from Twitter to LinkedIn.
Search and directories allow patients to easily find addresses, phone numbers, and websites within seconds. Which is good, because that’s how quickly they’re scanning search results.
Reviews and reputation management are critical. Bad reviews are bad enough, but the prognosis goes from bad to worse if a facility doesn’t monitor reviews and respond to reviewers.
Need a digital booster?
We can help you evaluate and accelerate your digital presence. We offer products and services to give your digital presence a boost, however big or small it may be. We’d love to talk more—contact us or call 607.798.1325 for your free custom consultation today
i Source: 2012 Google/Compete Hospital Study, Think with Google
ii Source: Google & Manhattan Research, “The Doctor’s Digital Path to Treatment,” April 2012, Think With Google