Trending Now: Home RemodelingIs Your Business Feeling the DIY Craze?
Do-it-yourself (or DIY) is everywhere. From magazines to TV shows (and even an entire channel!) to social media and websites, the DIY trend has claimed its stake in the hearts and minds of homeowners and nesters.
With this level of saturation, has the DIY craze peaked? Hardly. Easy access to ideas, inspiration and tutorials, coupled with a still-recovering economy, continues to fuel more homeowners to undertake home remodeling work than in the past.
Homeowners are spending more on home improvement.
Homeowners tackled more home improvement projects from February 2016 through February 2017 than they did from February 2015 through February 2016. What’s more, they spent an average of roughly $1,850 more on home improvement projects.
Baby boomers and millennials are leading the charge.
Baby boomers are doing more home projects — and spending more money — than any other group of homeowners, followed closely by millennials.
Millennials tend to DIY.
Home project spending is up among millennials, but less than half report always hiring a professional to help complete home improvement projects — in part because they’d have to save for or finance a home improvement, and in part because they’re uncertain they’re being charged a fair price. i
At a time when it is trendier than ever for homeowners to do everything themselves, how can professional home remodelers remain competitive and keep top-of-mind?
It starts with leaning into the DIY trend rather than fighting it. Use it as a cornerstone in your digital presence, playing to the strength of the trend and capitalizing on heightened activity. Ways to do this include:
Demonstrate your DIY expertise through content marketing
- Be a part of the DIY conversation. Perhaps you have ideas and projects of your own that you can share on your website and in social channels? Remind DIYers of your expertise.
Manage your online reputation by review site activation and management
- Sites like Yelp and Angie’s List can thwart prospective customers with even just a few negative reviews, regardless of their validity. While you can’t buy – or fake – the reviews, you can take ownership of your profile and engage with any dissatisfied customers to correct the situation. In doing so, future customers will see you as responsive and responsible.
Be found easily through search
- When DIYers are looking for professional services, they need to be able to find you. Start by optimizing your website so that you are in the top natural search results, then drive more interest and conversions by targeting specific search terms and keywords with PPC.
Place your ads where they are relevant with contextual ad network targeting
- As DIYers research DIY projects across the web, you can keep top-of-mind by aligning your advertising efforts to their interest. An ad network buy allows you to zero-in on a target who is actively seeking this content.
In building a strong digital presence, home-remodeling businesses can draw in a prime target and convert them more easily when they have bigger projects they can’t tackle – or when their DIY efforts go awry.
There are plenty of other tactics that compliment and build upon a digital presence strategy. We can analyze your business objectives and partner with you to develop a customized solution that fits your needs. Contact us or call 607.798.1325 for your free custom consultation today
i “True Cost Report 2017Home Advisor.com BRAD HUNTER, Chief Economist
ii “Real Estate Rebound: 37.5 Million Americans Say They Plan to Move This Year” Amex Spending & Saving Tracker American Express, Mar 2014