Four Tips for Getting More Video ViewsDigital video is only powerful if it’s reaching the right audience. Learn how to make the most of your video investment.
More and more, local businesses are producing digital video content to attract new customers. And there’s a good reason for that. According to James McQuivey, Ph.D. of Forrester research, “a one-minute video is worth 1.8 million words.”  The fact is, video messages resonate. Research shows that 80% of users recall a video ad they’ve viewed in the last 30 days. 
While digital video content is certainly a powerful marketing tool, it only works if it reaches your target audience. For video to be a worthwhile investment (both of time and money), it needs to be seen. Not only do you want your video to be viewed, you want viewers to share.
Luckily, there are a few steps you can take to ensure your content gets both views and shares.
1. Create Quality, Sharable Video Content
When was the last time you sat and watched a boring, ten-minute YouTube video in its entirety? Probably never. To maximize views, first you need to create video content that not only looks professional, but that your target audience will find interesting and valuable, as well. Additionally, you should also include a compelling call to action (CTA) within the actual video. While creating a video is a fun and exciting project, you need to thoroughly plan your concept and script before you jump into shooting. You don’t want to end up wasting valuable time and resources on a video that doesn’t get any results for your business.
2. Optimize Your Video for Local Search
Just as your site content needs to be optimized for search engines, so does your video content. However, because the video itself can’t be optimized, you instead need to optimize your file name, titles, tags, and description. In your title, be sure to use keywords and make it captivating but concise so that it will compel your target audience to click and view your video.
To ensure that your local audience finds your video in search engines, include your business name, address, and phone number in the video description. You should also geotag your content by adding your business address as the video location. And last, but certainly not least, be sure to also include your website address in the description.
3. Promote Your Content on Social Media
Sharing your video content with your social media audience can be a great way to get your video out there so you can start amassing some views. Share it on all your social accounts and go ahead and send it to your friends and your personal network, as well. However, if your goal is to attract the eyes of new consumers, you should also consider promoting your video with paid social advertisements. Facebook is a great place to do paid promotion for your video content because of its highly customizable targeting options.
4. Invest in Advertising
After all, even a cinema-quality video won’t attract new customers if it’s not promoted correctly. In addition to social media, consider running video ads with trusted publishers and via reputable ad networks. This will allow you to access a larger audience while leveraging targeting capabilities. Video advertising can take a number of forms, including straight-forward commercials that run before viewer-selected content and branded content. The key to selecting the right media partner as well as the right format is the audience you wish to reach. When your advertisements are both compelling and relevant, your investment will boost your bottom line.
We can help!
Our team has professional tools and access to national resources that will ensure your video gets the most views from the right audience. Contact us or call 607.798.1325 today to learn more about our digital video marketing services.
1. “SEO for Success in Video Marketing,” by Dave Lloyd; Adobe Digital Marketing Blog; 04/20/2015
2. “31 Video Marketing Statistics to Inform Your Strategy,” by Lindsay Kolowich; Hubspot; 6/14/16