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Digital Marketing Minute: Visual Marketing

Every week we share trends and articles on digital marketing Posted on Monday, May 29 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.

6 Types of Visual Content You Need to Use in Your Marketing Campaigns


If you are about to embark on a content marketing campaign, you need to know exactly what will stimulate online growth and engagement. Text-based content is always going to be an integral part of marketing, but to really set yourself apart in the digital era, visual content must play a pivotal role in all of your efforts.

When you consider that 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visual aides are 43% more persuasive, it makes sense to use content types which people have an innate psychological resonance with. Here are 6 types of visual content which will take your marketing campaign to the next level. READ MORE...

The Ultimate Guide To Using Color Psychology In Marketing + Free Color Schemes


In content marketing, color is an emotional cue.  In an ocean of content marketing, color can help yours stand out.

It’s what gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do. Which hues you choose can also affect usability and whether content is readable it or not. This is what makes understanding color psychology so important for the success of your content.

However, poor color choice can also negatively change the impact of your message. Get it wrong, and your great content and your amazing call to action will be easily ignored. Even NASA is concerned about color; enough so that they provide free online resources to help non-designers choose just the right shades.  READ MORE...

The Evolution of Buttons in UX Design

Linn Vizard | Adobe

Buttons are a crucial part of designing interfaces. Getting this element right will go a long way toward good UX and elegant design. At their most basic, buttons are specially styled links that we want to draw attention to. Buttons can link us to other pages, complete an action like submitting a form or making a purchase. They are often used for the primary calls to action (CTA) we want our users to complete.

We have come a long way since the early days of button design. One of the major shifts that has happened in UI terms is the trend away from skeuomorphic elements towards more flat ones, stripped of 3D effects. Rather than relying on buttons looking raised and ‘buttony’, lots of modern web design aims for a clean, minimal aesthetic. The challenge here is keeping affordances – if everything is flat, how do users know which pieces are buttons?  READ MORE...

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