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Digital Marketing Minute

Trends and articles on digital marketing. Posted on Friday, February 23 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.


Kill Your Slow Season with Targeted Email Marketing

Ross Wingo | ReachLocal

Winter is making its presence known, and you may notice a decrease in customer inquiries and appointments as a result. Don’t fret, as your business is not the only one facing a slower season.

As the winter storms roll-in, what can set your business apart from the others is how your team utilizes this new found bandwidth. Right now is the perfect time to launch a thoughtful email marketing campaign.   Read More




Digital Trends 2018: Are Brands and Customers on the Same Page?

Laura Forer | MarketingProfs

Procter & Gamble added a new advertising scent to CBS’ Grammys broadcast.

Last year, digital agency Code Computerlove looked at how brands and consumers react to various technology trends, and then summarized its findings in an infographic.

This year, the agency is back with an updated version of the graphic. Some of the overall findings are the same—e.g., consumers want better versions of the products they already use rather than new products—but there are some changes, too.   Read More



What Facebook’s Latest News Feed Update Really Means for Businesses

Cecilia Lopez | ReachLocal

Facebook’s unexpected announcement on January 11, 2018, about the way it will soon display content within the News Feed sent media agencies and businesses into a tailspin. But what does this change actually mean, and will it really impact businesses?   Read More

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