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Digital Marketing Minute

Trends and articles on digital marketing. Posted on Friday, February 16 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.

Ad Meter Best Super Bowl Ad Results


The Best Ads on the Biggest Stage. For 30 years the USA TODAY Ad Meter has surveyed the people’s choice for the best Super Bowl ads. This year you can view results from the 2018 Super Bowl, plus check out the 30th Anniversary Bracket, which put past year’s winners head to head.   Read More




Old Spice Sniffs Grammy Advertising for First Time

Brian Steinberg | Variety

Procter & Gamble added a new advertising scent to CBS’ Grammys broadcast.

Viewers watching the show’s first hour on Sunday evening may have been slightly confused by a commercial – broadcast entirely in French – in which a woman bemoans the loss of, well, someone or something related to Old Spice. But is it her romantic interest? A deodorant? Something else? Only people who speak French will know for sure.   Read More


Mastercard Looks To Start Something Priceless Leading Up To The Grammys

Steve Olenski | Forbes

Leading in to Music’s Biggest Night Mastercard is initiating  a brand movement centered on empowering people in their pursuit of passion and purpose – inspiring individuals to Start Something Priceless.    Read More

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