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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Friday, February 9 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.

Top 10 video marketing trends for 2018

Chantal India l Cyberclick

We’ve all heard of the importance video marketing has been gaining in our sector. The video boom in past years has been simply phenomenal. According to Cisco, for 2021 it would take a full two years to watch all the videos circulating just in that one moment. Yes, it’s overwhelming, but it’s also impressive, and more importantly a huge opportunity.   Read more



SEO vs. PPC: Differences, pros, cons & an integrated approach

Marcus Miller | Search Engine Land

Not sure whether your business would benefit more from PPC or SEO? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.   Read more



How Digital Marketing Will Change In 2018: 15 Top Trends

Forbes Agency Council | Forbes

The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.   Read more

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