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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Friday, May 19 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthaca.

SOCIAL MEDIA ADS

Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality

Lauren Johnson | Ad Week

Snap is brining ads to the real world. Last month, Snapchat launched a feature called world lenses that extends the app’s face-swapping filters to objects in the real world.

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DIGITAL TRENDS

Alexa, Say What?! Voice- Enabled Speaker Usage to Grow Nearly 130% This Year.

eMarketer   

Amazon controls 70% of the voice-enabled speaker device market. Virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants.

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MOBILE MARKETING

Principles of Mobile App Design: Engage Users and Drive Conversions

Jenny Gove | Think With Google

How does an app attract new customers, gain loyalty, and deliver value? Apps are now a mainstream, trusted way to deliver content and services. 

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