Digital Marketing MinuteEvery week we share trends and articles on digital marketing.
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Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality
Lauren Johnson | Ad Week
Snap is brining ads to the real world. Last month, Snapchat launched a feature called world lenses that extends the app’s face-swapping filters to objects in the real world.
Alexa, Say What?! Voice- Enabled Speaker Usage to Grow Nearly 130% This Year.
Amazon controls 70% of the voice-enabled speaker device market. Virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants.
Principles of Mobile App Design: Engage Users and Drive Conversions
Jenny Gove | Think With Google
How does an app attract new customers, gain loyalty, and deliver value? Apps are now a mainstream, trusted way to deliver content and services.