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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Monday, May 8 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthaca.

How Well Are Your Email Subject Lines Working

Jessica Helinski | AdMall - SalesFuel Today

Do you use email to connect with prospects and clients? If so, you may want to reconsider how you write subject lines. These seemingly simple phrases greatly impact open rates. CloserIQ‘s recent blog post gives great tips on which subject lines to retire–and what should replace them.

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Can You Guess Which Industry Has an Average Open Rate of 55.9?

Rachel Cagle | Media Sales Today

Email has become an extremely popular advertising medium, and for a good reason. We have become pretty dependent on our internet-wielding devices. We use the internet to socialize, research and shop, among many other things. And what is the way we gain access to online shopping, social media and other online resources? We give up our email addresses. There are so many industries using this medium, but which one dominates email advertising? Jess Nelson supplies the answer in her article, “High Email Engagement among Businesses in Sports Industry.”

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56% Will Take Mom on Special Outings Such as Dinner or Brunch

Courtney Huckabay | Ad Mall - SalesFuel

Consumers say they will spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

Mother’s Day shoppers are expected to spend an average of $186.39 for the holiday, up from last year’s $172.22. With 85 percent of consumers surveyed celebrating the holiday, total spending is expected to reach $23.6 billion. That’s the highest number in the survey’s 14-year history, topping last year’s previous record of $21.4 billion.

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