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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Friday, May 5 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthaca.

SOCIAL

How to Use Social Media to Hype Your Product Pre-Launch

By Kaylynn Chong

You’re excited about the release of your new product. It’s going to the change the world and everyone is going to love it.  You’re thrilled and you want people feel the same.  So let’s make sure your product doesn’t just launch, but blasts off into the space. Here are six tips on how to use social media to get there.

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Influencer Marketing on Social Media: Everything You Need To Know

By Christina Newberry

You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging.

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6 Ideas to Borrow from Creative Social Media Carousel Ads

By Dara Fontein

If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram.

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