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Digital Marketing Minute

Trends and articles on digital marketing. Posted on Friday, August 11 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.


6 New Marketing Technology Stats That Grabbed Our Attention

Christopher Heine | Ad Week

We scoured the internet and mined various offline sources to find mar-tech statistics that people in the world of brands need to know. Here are six that we found most interesting.

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Why Millennials Do Not Deserve the Bad Rep They Get

Matt Anderson | Think with Google

Millennials are often known as the “entitlement generation.” 

Matt Anderson, a YouTube ads marketer—and millennial—shares new research about millennials’ behavior on YouTube, which paints a more positive picture of millennials than many give them credit for.

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Micro-Moments Now: Three New Consumer Behaviors Playing Out In Google Search Data

Lisa Gevelber | Think with Google

People’s search behavior is evolving and their expectations are becoming clear.

Google’s VP of Marketing for the Americas Lisa Gevelber gives a glimpse of the consumer taking shape behind the data.

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