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Digital Marketing Minute

Trends and articles on digital marketing. Posted on Wednesday, August 2 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.

14 Video Production Tips to Enhance Quality and Drive Views

By Sophia Bernazzani | HubSpot

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.

But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases.   Read More

How We Increased Sales Opportunities 4X With Video...

By Juliana Nicholson | HubSpot

Let’s talk about a trend, shall we?

Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right? And if so, you’re not alone -- right now, there’s a big demand for more video content all around.   Read More

10 YouTube Pre-Roll Ads You'll Actually Enjoy

By Clifford Chi | Hubspot

You technically can't skip these ads. But you wouldn't want to anyway.

Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing. Read More

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