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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Friday, July 28 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.

5 Things to Know About Branded Content

Susan Payton l PR Newswire

Branded content is going to have its heyday in 2017. We’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers.   Read more


4 Mobile Marketing Trends to Shape Your 2017 Strategy

Kristine Lowery |

Mobile ecommerce grew a stunning 45 percent year-over-year in the fourth quarter of 2016, and indicators point to continued growth throughout 2017. As shoppers become more obsessed with mobile, digital marketers need to put a special focus on understanding mobile app customers, leveraging location-based mobile marketing, engaging existing loyal customers, and more.

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Top Facebook Updates That You Can’t Afford to Miss

Karola Karlson | AdExpresso

Every business needs to incorporate social media into their marketing strategy—regardless of the size of the company or the industry. But, social media is about much more than just writing status updates and posting pictures. Today, businesses must be prepared to try new tactics such as livestreaming on Facebook Live

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