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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Friday, July 21 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.

TECHNOLOGY

Millennials, Not Retailers, Are Ready for This

Monica Melton | eMarketer Retail

“A new survey from Acosta found that more than 8 in 10 millennials are at least somewhat interested in scan and go, where shoppers scan their own products in-store then pay via an app.  That compares with compared to 68.2% for Gen Xers and only 43% for baby boomers. By comparison, roughly 68% of Gen Xers expressed at least some interest in scan and go, while only 43% of baby boomers said the same.”

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MARKETING

A Smarter Approach to ‘Back to School’ Marketing

James Green | Marketingland.com

“Like the world around us, Back to School (BTS) shopping has increasingly become more diverse and complex. No longer should marketers develop strategies and tactics that rest on an old paradigm. The BTS “season” is still relevant, but to focus on the short time frame before the start of school and ignore the entire school year is short-sighted.

Likewise, if marketers define their Back to College (BTC) consumer target as the traditional student, they ignore the range of students that leave millions of dollars behind. “Students” today are not only 18 to 21 years old. There are many other age segments, many older, who may have families of their own and different purchasing needs than younger students.”   Read More

 

EMAIL MARKETING

Survey Finds Discounts Top List for Email Impact

Monica Melton | eMarketer Retail

“There are a host of factors that may influence consumers to make a purchase based on a marketing email, but sales or discounts are the single most likely driver, according to recent survey data.  A June 2017 study from Yes Lifecycle Marketing, an email marketing provider, found that 92% of respondents consider sales/discounts to be an important factor when deciding whether or not to purchase from brand’s emails.”  Read More

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