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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Friday, February 2 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.


Are Your Clients Spending Enough on Traditional Ads?

Kathy Crosett |

Digital advertising, especially social media, seems be the darling of the pundits these days. While the experts are all excited about shiny new media objects, the rest of us are commuting to work, waiting on customers at the store counter, or cleaning house.

At the same time, we’re also using traditional media. According to eMarketer’s latest study results, the average U.S. adult is tuned into the local radio station for an hour and 26 minutes every day. And then, there’s the four hours of daily non-digital TV viewing that most of us do.   Read More


3 Free Steps to a Better Brand Strategy

Sam Welch |

You can learn a lot from your competitors. Columnist Sam Welch discusses 3 easy ways to gather data on the competition without using third-party tools or paid subscriptions. 
This article I will demonstrate how you can leverage your competitors’ strengths, weaknesses and unique selling points to better position yourself in the market by following the following 3 steps.

  • Gather the Data
  • Connect the Dots
  • Take Action   Read More


10 Social Media Tips for the Real Estate Industry

Larry Alton|

If you’re a real estate agent who hasn’t yet learned the art of digital marketing, the concept of sharing your brand on social media might be a little daunting. However, as you’ve likely been told before, social media is one of the most lucrative outlets for spreading the word about any properties you may have on the market.

Check out ten tips for upping your social media game.

  • Design Your Social pages
  • Keep Things Local
  • Update with Images
  • Host Contests
  • Carry on Conversations
  • Post Listings
  • Use Geo-Targeted Ads
  • Utilize hashtags
  • Have a Content Strategy
  • Measure Your Efforts     Read More
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