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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Monday, December 11 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.

Harry’s shows it’s not the biggest marketing budgets that win

Catherine Heath, CANVA

Harry’s is world-famous for selling quality razors on subscription. We chatted with Brand Marketing and Communications Director, Jenni Lee to find out how Harry’s disrupted the men’s grooming industry, stole market share and created a whole new model for men’s grooming.  Read More





How Grammarly grew their Facebook audience to more than 7 million engaged followers

Avi Valentine, CANVA

Grammarly, the superbly successful language checker we can’t live without, shares their thoughts on what it takes to develop and maintain a consistent voice across a growing and diverse audience.

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Expert tips from Frank Body on how to build a distinctive brand

Avi Valentine, CANVA
Bree Johnson is a 2017 winner of the Veuve Clicquot New Generation Award for showing “innovation, audacity, and fearlessness”. She is also the co-founder of the sassy beauty brand Frank Body. Here Johnson shares how to leverage simple yet distinctive design and social media to build a cult-like following .     Read More

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