Digital Marketing MinuteEvery week we share trends and articles on digital marketing.
Facebook Ads: Create a Value-Based Lookalike Audience
Jon Loomer | Jon Lommer For Advanced Facebook Marketers
“One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience.”
Instagram Tests Direct Response Ads in Stories
Garrett Sloane | AdAge
“Instagram is testing direct response ads within its Stories section, enabling marketers to offer sign-ups and app installs to users. One of the first ads to show off the format, as first reported by Ad Age, was one from mobile payments company SumUp – they invited people to swipe on the ad to sign up for its service. The combination of Stories and direct response advertising could prove very successful. The ads take up the entire screen in the vertical format and garner the full attention of the user, which in-turn should drive sign-ups and app installs.”
Guide to Branded Content – Part 1: The Basics
Mark Cluett | POLAR
Do you understand the importance of branded content? The article below starts with the basics and is great for wrapping your head around the importance of branded content for your business and how to distribute across different media and channels.