Digital Marketing MinuteTrends and articles on digital marketing.
Older Americans Gravitate to Mobile Device Use Over Desktops; App Market Remains Highly Concentrated
We’re spending half of our digital media time with smartphone applications, reveals comScore in its latest annual US Mobile App Report. Interestingly enough, though, the findings suggest that little has changed over the course of the past year.
Indeed, the 50% of digital time captured by smartphone apps this past June represents only an incremental change from 49% in June of last year. Desktops, meanwhile, are holding steady: this past June, they accounted for 34% share of digital media time, compared to 33% in the year-earlier period.
A comparison of the reports from this year and last shows that smartphone apps are gaining more influence with the youngest and oldest adults, but haven’t made the same gains with other groups. Read More
EMarketer Benchmarks Tool
eMarketer has created a benchmarks comparison tool that includes datapoints from 34 reliable industry sources, and allows you to compare performance by channel, device, format and even industry. Read More
For Many Marketers, Email Is Still King
Email remains popular because of its reach and steady performance. As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.