Digital Marketing MinuteEvery week we share trends and articles on digital marketing.
Your Content Strategy Needs More Consistency
John Hall | HubSpot
“If you’re not consistent, you’re not taking advantage of all the opportunities you have to connect with your audience. Creating a few pieces of content here and there might help someone understand a topic better, but they won’t help you hit all of those touch points between your brand and your audience -- and they won’t help you build a meaningful relationship with it. To do that, you need to be a consistent content creator. It’s that simple.
What’s not so simple is breaking down the nuances within your audience and your processes to deliver not just any old content consistently, but content that meets its needs in a way that attracts it to your brand. READ MORE:
How to Develop a Content Strategy: A Start-to-Finish Guide
“According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.
The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on.” READ MORE:
7 Steps to Documenting a Content Marketing Strategy That Works
“Part of what makes a documented strategy so powerful is that every person on your team -- from your content creators to your senior-level directors and everyone in between -- can see what, why, and how your company is communicating.
For your strategy to be helpful to your whole company and not just your immediate marketing team members, it has to address a few major questions, like:
Why are we utilizing content marketing as a strategy?
Who are we trying to reach with our content?
What are we hoping to accomplish?
How does this fit into our overall marketing strategy?
How will we measure success?”