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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Friday, September 22 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.

Video Marketing: The Future Of Content Marketing

Matt Bowman l Forbes

Find out everything you need to know about video marketing and why it’s being hailed as the future of content.

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Move over millennials, Gen-Z now the largest single population segment

Greg Sterling | Marketing Land

According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent. Members of Gen-Z are more likely to buy in stores than millennials and prefer it to e-commerce, according to multiple studies. However, technology heavily influences those mostly in-store purchase behaviors.  Read more


Adobe’s Holiday Shopping Predictions Bring ‘Good Tidings’ for 2017

Adobe Retail Team| Adobe

Retailers know the holiday shopping season ramps up long before the rest of us start sporting our festive sweaters and scarves. That’s why it’s never too early to think ahead.

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