Digital Marketing MinuteEvery week we share trends and articles on digital marketing.
Like It or Not, Smartphones with Biometrics Will Soon Be The Norm
Rahul Chadha| eMarketer
“Recently, Apple unveiled a facial recognition feature called Face ID to be included on its high-end iPhone X. The company explained that the device uses a combination of light projection and an infrared camera to create a 3-D map of a user’s face.
Apple has used biometrics on its devices since 2013, when it announced the iPhone 5s would include a fingerprint scanner to support its then-new Touch ID security protocol.” Read More
Millennials Seem to be Key to Meal-Kit Subscription Success
Monica Melton | eMarketer Retail
“Meal kits face an uphill fight to reach a broad audience, but millennials are considerably more interested in prepared food services—and are likely to be key to their long-term success.
According to a July 2017 study conducted by Fluent LLC, an advertising technology company, 16% of US internet users subscribe to a meal-kit delivery service. But millennials were found to be considerably more likely to subscribe than non-millennials.” Read More
HOLIDAY SHOPPING ONLINE
41% Report Doing Their Holiday Shopping Online Last Year
Amy Gesenhues | Marketingland.com
“According to a recent Walker Sands poll, 41 percent of more than 1,600 consumers surveyed report buying all, or at least a majority of their holiday gifts online last year.
Aiming to get a better understanding of this year’s online holiday shopping trends, the 2017 Future of Retail Holiday Report (registration required) includes survey results on everything from how often consumers shopped online to the devices they prefer to shop with and the motivators behind their online buying habits.” Read More