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Digital Marketing Minute

Trends and articles on digital marketing. Posted on Tuesday, August 29 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right AudienceBinghamtonElmiraIthacaRegional.


Louisa Karam | ReachLocal

Do you know what your customers are saying about you online? Or what comes up on search engine result pages, or SERPs, when a prospect searches for your business? These are two key factors in determining your business’s online reputation.

Owning your company’s online reputation can be quite difficult. With news articles, employee and customer review sites, and social media, it’s very easy to have a negative presence online without even realizing it. It’s important not just to manage what consumers can see about your business online; rather, you should aim to develop a positive online presence and reputation.


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Facebook Updates News Feed to Penalize Non-Mobile Optimized Websites

Andrew Hutchinson | Social Media Today

Facebook has announced another News Feed algorithm update, this time focused on reducing the reach of websites which are not optimized for mobile devices.

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In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?

Steve Rayson | MarketingProfs

What is the secret to an engaging headline?

Everyone has an opinion... but what does the data say?

At BuzzSumo, we analyzed 100 million headlines published in 2017 to see what insights, if any, we could gain to improve our headlines and ensure they resonate with our audience.    Read More

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