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ST. Patrick’s Day Spending

St. Patrick’s Day Expected to Give Retailers a Spring Boost Posted on Monday, February 19 in Making Your Marketing WorkBinghamtonElmiraIthacaRegional.

St. Patrick’s Day is a sure sign that winter is almost behind us. With spring in the air this also means that more folks are going out to celebrate the holiday especially since St. Patrick Day falls on a Saturday this year.   According to the National Retail Federation, folks are expected to spend $5.3 Billion, an all-time high in the survey’s 13-year history.  Consumers are expected to head to retailers to shop for apparel, decorations and of course food and beverages to make their St. Patrick’s holiday extra special.  Check out some stats on how, where and how much money folks plan on spending to celebrate the holiday this year and download our great St. Patrick’s Day infographic!

St. Patrick’s Day is especially popular with our Younger Adults Age 25-34.  

See how much they Plan to Spend this year








How Consumers Plan to Celebrate St. Patrick's Day







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Getting your share this holiday doesn’t take luck, it takes resources, a strong strategic partner and a solid multimedia marketing plan.

We combine the reach of a national network and unmatched customer insights, with the heart and soul of a local partner. Contact us or call 607.798.1325 to get this conversation started. 


Source: NRF St. Patrick's Day Spending Survey, conducted by Prosper Insights & Analytics


Download Attachment: ST. Patrick’s Day Spending
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