Digital Marketing Minute
Every week we share trends and articles on digital marketing.DIGITAL DATA
Getting Detailed Insights Is Top Challenge for Programmatic Marketers
Ross Benes | eMarketer
Marketers are always on the hunt for data that can improve their audience-buying strategies, but many find their campaign reports to be wanting.
In a January 2018 survey of US agency and marketing professionals by Centro and Advertiser Perceptions, 73% of respondents cited getting better insights and reporting deliverables from data sources and analytics as a challenge of programmatic ad management. Read More
MOBILE
How Americans Use and Feel About Their Mobile Phones
Ross Tucker | Executive Editor Kantar US Insights
Reliance on mobile phones gives rise to digital anxiety.
The world’s phone manufacturers have trotted out their latest and greatest products. Now consumers will decide if the new bells and whistles actually enhance their mobile experience. And how, exactly, are consumers using their phones? Read More
ECOMMERCE
Online Buying Fraud on the Rise
Krista Garcia | eMarketer Retail
Younger consumers are more susceptible to scams, but older shoppers have more to lose.
If a deal seems too good to be true, it probably is. Online buying scams were the biggest type of consumer fraud in 2017, according to the Better Business Bureau's (BBB's) annual scam-tracking report—up from fourth place a year earlier. The rise of digital shopping and growing comfort with sharing personal information online are factors in this growing category of fraud. Read More
