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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Thursday, December 29 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right Audience.

17 Marketing Trends to Watch Out For In 2017

AJ Agrawal |

December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know what to adjust in the months to come?

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Five Content Marketing Trends io Watch in 2017

by Joe Pulizzi | Content Marketing Institute

In what usually is a rather uneventful month for news, December proved us all wrong in 2016. A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and I believe they could work as a crystal ball for content marketers as we move into 2017.With consumers becoming increasingly annoyed by a barrage of messages, marketers need to know how to break out of the noise. Josh Todd offers some tips on how to create thoughtful, personalized content that speaks to users.

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Six Video Advertising Trends That Will Dominate 2017

Alex Bornyakov |

Digital video advertising is a hot topic that’s about to reach its boiling point. No doubt driven by increasing consumption and Cisco’s much-quoted prediction that over 80% of internet traffic will be video by 2020, interest in digital video advertising is soaring and online video ad spend is expected to grow 31% next year.

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