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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Friday, December 23 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right Audience.

Facebook Live Video: The Complete Guide to Live-Streaming for Business

By Kendall Walters, Hootsuite

Presidential debates. Car chases. Sketch comedy TV shows. What do they all have in common? They’re all best enjoyed live.

The first televised live broadcast took place in 1951, when then-U.S. president Harry Truman made a speech at the Japanese Peace Treaty Conference in San Francisco. Since then, we’ve seen countless political events, breaking news, and, of course, popular entertainment shows like Saturday Night Live, all in real-time.

A lot of trends have gained—and lost—momentum in the intervening time, but the popularity of live video has endured. Reinvigorated by new technologies, we’ve now moved beyond social video into a world of live social video.  READ MORE...

7 Brands Leading the Way in Social Customer Support on Twitter

By Emily Copp, Hootsuite

Responding to customers on social is no longer a luxury, it’s essential to the success of your business. Around 67 percent of consumers in the U.S. now turn to social media for customer service requests.

Brands that deliver on these expectations are winning out—both in terms of customer advocacy and year-over-year revenue growth. But it’s not easy. It requires a dedicated team ready to answer questions and resolve issues within hours, all with a friendly tone that reflects your brand voice.

Right now there a few brands leading the pack on the customer service front, going above and beyond for their customers on social. Their successes show why customer service should be a key part of your social marketing strategy.  READ MORE...

The Social Media Glossary: 226 Essential Definitions

By Dara Fontein, Hootsuite

A lot can change in a year, especially in the world of social media. It can be difficult to keep up with all of the terms and slang used with the introduction of new technologies and platforms, so we decided it was time to update our Social Media Glossary. Like previous editions of the glossary, this is a living document that will continue to grow as we add more terms and expand our definitions.  READ MORE...

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