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Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Friday, December 16 in Breaking Through the ClutterBuilding Your BrandIncreasing SalesMaking Your Marketing WorkReaching The Right Audience.

Digital Marketing Trends for 2017

5 Marketing Trends to Watch for in 2017

Mitchell Reichgut, Jun Group | Venture Beat

 

It’s been an incredible year for digital marketing. 2016 saw numerous ups, downs, and unexpected trends.

 

As we kick off 2017, prepare to see some game-changing opportunities and exciting developments that may impact your marketing plans.

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8 Content Marketing Trends to Help You Dominate 2017

Priyanka Desai | YourStory.com

With 2017 fast approaching, companies have already started setting their content marketing budgets. The market that was once dominated by those who could produce the largest volume of content is now replaced by diversity of content formats and the ability to engage the audience across multiple platforms.

Increase your returns on investment and dominate the market by leveraging these eight content marketing trends for 2017.

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Why SMBs Should Spend More of Their Budget on Online Marketing in 2017

Will Scott | Search Engine Land

I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is a particularly challenging mandate to follow when thinking about annual budgets every year. Now is the time they must take a hard look at their finances to determine how to spend less and make more.

So the million-dollar question is: With 2017 looming and budgeting priorities across the board, where will SMBs be putting their marketing dollars next year?

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