Digital Marketing MinuteEvery week we share trends and articles on digital marketing.
2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.
Consumer citations are the future of local SEO
What are citations, and how do they impact local SEO? In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet.
The future of digital advertising creativity and how to get ready
What lies ahead for digital advertising creativity? Take a look at five practical predictions on the future of digital advertising creativity and real-world recommendations on what to do now to prepare.